I never took any art classes and I don’t know how to draw, paint, sculpt, etc… but I have been spending a large amount of time over the past several months getting more and more into my obsession with design. Trying to take apart what I consider “good design” into the process components that might have been involved in bringing those wonderful ideas, or reimaginations, to reality.
During my reading I came across some keywords that have opened my design education. Keywords are the keys to the kingdom when it comes to internet research. You find the right set and they will guide you to all the others. This time it was “Design Thinking”.
I came across the term when reading about Stanford’s d.School and how they were applying the Design Thinking process in a collaborative effort with their business school. One link led to another and I was hooked.
This is good stuff.
This is creative, analytical, visual problem solving.
Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result. Unlike analytical thinking, design thinking is a creative process based around the “building up” of ideas. There are no judgments in design thinking. This eliminates the fear of failure and encourages maximum input and participation. Outside the box thinking is encouraged in this process since this can often lead to creative solutions.
Everywhere I’ve looked I have found applications for this type of problem solving. I like “what if” scenarios (to a point) and I like applying them in open problem solving arenas. I always try to see hurdles as opportunities. More often to run around than jump over.
I’d like to say I’ve been using this type of problem solving for a long time but there is a lot I can learn here. Maybe you can too, in your business, in your personal/social life, wherever.
Tim Brown of IDEO (one of the most successful design firms in the world) is largely credited with coining the term and is it’s lead evangelist. Check out his blog at http://designthinking.ideo.com for some thoughtful musings on the process. Also check out http://www.core77.com for some really hot designs.