Category Archives: Newsletter

For Your Consideration: Brains Wired for Error, Health Info Monetization, King David (Carr), and Whole Brain Emulation


1. Your Brain Is Primed To Reach False Conclusions
It goes by many names, the causality illusion, post-hoc fallacy, confirmation bias, the texas sharpshooter fallacy

Many so-called “alternative” remedies exploit the illusion of causality, Matute said, by targeting conditions that naturally have high rates of spontaneous recovery, such as headaches, back pain and colds. Quack cures remain popular in part because they bestow a sense of empowerment on people who are feeling miserable, by giving them something to do while they wait for their problem to run its course.

Even when the evidence for or against a treatment or intervention is clear, medical providers and patients may not accept it. In some cases, the causality illusion is to blame, but usually the reasons are more complex. Other cognitive biases — such as motivated reasoning (all of us want to believe that the things we do make a difference), base rate neglect (failing to pay attention to what happens in the absence of the intervention), and confirmation bias (the tendency to look for evidence that supports what you already know and to ignore the rest) — also influence how we process information. In medicine, perverse incentives can push people in the wrong direction. There’s no easy fix here.

One thing seems clear, though. Simply exposing people to more information doesn’t help. Last year, political scientist Brendan Nyhan at Dartmouth and his collaborators published a randomized trial of four different approaches to influencing attitudes about vaccines among parents. The study’s 1,759 participants were split into groups, and each subset was presented with information about why vaccines are important — everything from why the diseases that a measles, mumps, and rubella vaccine could prevent are worth avoiding to images of children stricken with those diseases and a heart-felt story about an infant who nearly died of a case of measles. None of these efforts made parents more likely to vaccinate their kids.

2. Calling Dr. Internet? – There is no doctor/patient confidentiality.

“Experian is a data broker well known for selling credit scores—which include information on bankruptcies,” Libert said. “Academic research by Senator Elizabeth Warren has shown that over 60 percent of bankruptcies are medical-related. Given that I found Experian tracking users on thousands of health-related web pages, it is entirely possible the company not only knows which individuals went bankrupt for medical reasons, but when they first went online to learn about their illness as well. In essence Experian can follow an individual from her first sneeze to her final unpaid hospital bill.” (Experian failed to respond when asked to comment.)

Quintin agrees this poses a real threat. “I would say that’s totally possible.” He suggests that it’s plausible that the medical data these brokers vacuum up could eventually be factored into your credit score—and even used to determine how much you pay for health care. “Look, this is all speculative, right? But if I’m a bank and you’re applying for a loan, there’s no reason I would not want that information.” And the data brokers could provide it. “There’s this advertising demographic of you, and now you’re getting healthcare data in there, too. How much are we going to charge you for healthcare, if you’ve been searching for ‘cancer’ and a bunch of illnesses? Health care services could raise your rates.”

“Another nightmare scenario is applying for jobs,” Quintin continued. “A company might get a demographic profile from one of these data brokers and use that information to decide whether or not to hire you.”

But the chief problem is simply that just about all of the above, under current laws, is legal.

3. King David – In Memory of David Carr
I did not know of David Carr or his contributions and influence until he died last week. I’m sure I’d read something by him and not known it. I am, however, happy to be able to go back and read his thoughts and all  the thoughts of the people he helped become writers and journalists.

What I remember about chasing that story is the fear—the fear of offending, of asking impolite questions, of intruding. But you could not work for City Paper without learning how to walk the streets of D.C., approach people you did not previously know and barrage them with intimate questions. This is an essential skill for any journalist—but it also one of the hardest things to do. But David had no tolerance of our fears, save fear of him. And if we could learn to be as deeply intolerant of our fears as he was, then a thousand glories lay on the other side.

This was represented in David himself, a man who was as effusive in praise as he was damning in condemnation. I still remember stumbling upon him in another editor’s office having just turned in a draft of that eviction story, and David looking up and saying, “We were just here talking about your incredible fucking story.” No one had ever said anything like that to me. I remember my mother calling the office one day to talk to me. And David, in his brusque, brutal way, grabbed the phone from me and said, “I just want you to know that your son is here working his ass off.” No one had ever said anything like that to my parents about me. I was a fuck-up. I was a knucklehead. I was going to end up on the corner. I was going to end up in jail. I was going to end up dead.

And then I wasn’t.

David Carr convinced me that, through the constant and forceful application of principle, a young hopper, a fuck-up, a knucklehead, could bring the heavens, the vast heavens, to their knees. The principle was violent and incessant curiosity represented in the craft of narrative argument. That was the principle and craft I employed in writing “The Case for Reparations.” That is part of the reason why the George Polk Award, the one with my name on it, belongs to David. But that is not the most significant reason.

4. If software looks like a brain and acts like a brain—will we treat it like one?

Kenneth Hayworth, a neuroscientist and president of the Brain Preservation Foundation, also sees no reason why a digital brain should be somehow less than a real one. And to those who would argue that these digital uploads of a person’s mind are merely copies, Hayworth suggests considering what type of thing a person is to start. “We have discovered through cognitive science and neuroscience that we are like a program; we are like a data file on a computer in the sense that the information that makes us unique is the only thing that is truly us.”

(It should be noted that Hayworth isn’t too worried yet about the legal and moral status of conscious simulations. “This will not happen tomorrow,” he says. “I would hope that in 50 to 100 years that we would have gotten our act together such that [emulations] would have full rights.”)

A notable voice of dissent on the prospect of WBEs is Duke Neuroscience Professor Miguel Nicolelis. Nicolelis has made headlines for his lab’s work with brain-machine interfaces and primate neuroprosthetics. In 2013, he was quoted in MIT’s Technology Review as saying, “Downloads will never happen… There are a lot of people selling the idea that you can mimic the brain with a computer… You could have all the computer chips ever in the world and you won’t create a consciousness.”

When asked for a comment today, Nicolelis simply responded, “I stand by my previous comments: simulating the work of a human brain in a digital machine is impossible.”

Again, many feel that thought experiments like Hanson’s and Sanders’ are worthless. Why waste time on potential future problems when there are so many current ones? But it makes sense, perhaps, to step back and try to predict the future so that we have a better chance of navigating when it arrives. The day may come when we create software that has the capacity to suffer. And when this happens, we need to pay attention. We need to care.

After all, as Sandberg writes, “When the future arrives we may know far more, but we will have less ability to change it.”

 

The world isn’t run by weapons anymore, or energy, or money. It’s run by ones and zeros— little bits of data. It’s all electrons. There’s a war out there, a world war. It’s not about who has the most bullets. It’s about who controls the information— what we see and hear, how we work, what we think. It’s all about information. – Cosmo [Sneakers]

 

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For Your Consideration: Death to Kids Menus, Changing the World, Farm Hackers, and Rubber Hands

1. Death to the Chicken Finger

The 1980s and ’90s saw the advent of countless convenience and snack foods, from fruit and chicken nuggets pressed into “fun” shapes to sugar-laden yogurts and foods kids could assemble themselves. Grocery stores increasingly sold meals that resembled fast food. As Moss chronicles in Salt Sugar Fat, these products, many of them portable and/or frozen, helped transform the North American diet. Their flavour profiles, packaging, and advertising and marketing programs were often designed to appeal specifically to children with a sophistication that made the 1960s breakfast cereal explosion look limited and quaint.

And why wouldn’t a child, given the choice, select from typical kids’ menu items? “The sensation of biting into a toasted cheese sandwich or pizza,” Moss observes, “especially when it’s hot and gooey, and with all the aromas … is actually quite powerful from a psychobiology and sensation standpoint.”

Regardless of the processed food industry’s role, putting children on their own restricted, bland diet would never have been possible had parents not gone along with the shift. Observe what happens when you try to challenge other people’s children by feeding them something unfamiliar. It’s often the parents themselves who will push back, giving up before a battle has even begun (“She won’t eat that”). A less challenging food like grilled cheese and fries offers a path of least resistance, guaranteed to succeed — if success is narrowly defined as getting the kid to actually eat it.

2. On the Desire to Change The World

A book is of course an ideal place to lay down an ambition, sort out one’s thoughts and gather a constituency. But that’s about it. A book on its own cannot bring about real change because the world as it currently stands isn’t held together simply by ideas: it is made up of laws, practices, institutions, financial arrangements, businesses and governments. In other words, its muscles are made up of institutions and therefore, the only way to bring about real change is to act through competing institutions. Revolutions in consciousness cannot be made lasting and effective until legions of people start to work together in concert for a common aim and, rather than relying on the intermittent pronouncements of mountain-top prophets, begin the unglamorous and deeply boring task of wrestling with issues of law, money, long-term mass communication, advocacy and administration.

In the Republic, Plato confessed to a profound and melancholy understanding (gathered from bitter experience) of the limits of intellectuals, when he remarked that the world would never be set right until, in his words, ‘philosophers became kings, or kings philosophers’. By which he meant that thinkers should stop imagining that ideas can change reality and recognise that only institutions, ‘kingship’ in this context, have any chance of working a proper influence on the world.

The problem with the world today isn’t that we lack good ideas. We have great, sound, beautiful, enlightened ideas to last us a hundred generations. Enough new books! We don’t have to work stuff out. We have to make what we already know very well more effective out there. The urgent question is how to ally the very many good ideas which currently slumber in the recesses of intellectual life with proper organisational tools that actually stand a chance of giving them real impact in the world.

3. New High-Tech Farm Equipment Is a Nightmare for Farmers

Dave is a DIY kind of guy. But Dave would like to do more than just change his tractor’s oil. He’d like to be able to modify the engine timing. He’d like to harvest the information that his tractor collects to learn more about how his crops grow. He’d like to troubleshoot error codes. Most of all, he’d like to be able to repair his equipment himself—because it’s what he’s been doing all his life.

In the tech industry, we tend to talk about the exploding Maker Movement as if tinkering is something new. In fact, it’s as old as dirt: farmers have been making, building, rebuilding, hacking, and tinkering with their equipment since chickens were feral. I’ve seen farmers do with rusty harvesters and old welders what modern Makers do with Raspberry Pis and breadboards. There’s even a crowdsourced magazine, Farm Show, that’s catalogued thousands of clever farming inventions over the past three decades.

Of course, the world is changing, and that’s especially true in the world of agriculture. Most problems can’t be solved with duct tape and baling wire anymore. Regulations are stricter, agribusiness is more consolidated, resources are more scarce, and equipment is infinitely more complicated and proprietary. Small family farmers like Dave face challenges that even the most industrious Maker would find hard to “hack.”

What used to be done by hand is now managed at scale by giant machine. And that equipment is expensive—equivalent to the price of a small house (Dave’s mid-ranged tractor is worth over $100,000). New, elaborate computer systems afford the kind of precision and predictability that farmers 20 years ago couldn’t have even imagined. But they’ve also introduced new problems.

4. Avatars, rubber hands, virtual reality, and racism

Sure, you accept that some people think in certain ways that you don’t because they’ve absorbed cultural norms that you didn’t, but what about your own mind? It can seem as if once you’ve recognized your own contributions to racism and privilege you should then be able to proceed with a clean slate, rebooted with the awareness of your own ignorance, but free from it.

The evidence suggests it isn’t that easy. The desire alone doesn’t seem to remove prejudice from your thoughts and actions. In experiments where subjects were asked to identify an image within two seconds and to mark it as either a gun or a tool, subjects were much more likely to mistake tools for guns if they first saw a black face before making the call. If shown a white face beforehand, those same people made the mistake in reverse, mislabeling guns as tools. In another line of research, scientists found that people trying to make fair and unbiased decisions in the justice system are just as susceptible. Those researchers wrote that in court cases “involving a white victim, the more stereotypically black a defendant is perceived to be, the more likely that person is to be sentenced to death.”

The seeds of bigotry and xenophobia were planted in your brain long ago, and though you can consciously desire to be unbiased when it comes to race, religion, age, politics, and all the other social phenomena that glom people together – those things have already molded the synaptic landscape in your head. Undoing that in an effort to reduce prejudice will take time. The good news is that neuroscientists are, right now, working on how that undoing might be accomplished at the individual level.

 

“There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.”
― Ernest Hemingway

 
I hope that you’ll read these articles if they catch your eye and that you’ll learn as much as I did. Please email me questions, feedback or raise issues for discussion. Better yet, if you know of something on a related topic, or of interest, please pass it along. And as always, if one of these links comes to mean something to you, recommend it to someone else.

 

 

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For Your Consideration: Creative Block, Testosterone Fix, No Unvaccinated Enrollment, and Info-Doughnuts

1. It’s That Creative Block Again

When we say “I can’t come up with anything,” the truth is that’s not really accurate. What we mean to say is, “I can’t come up with anything good.” And that’s the problem right there. Because we’re designers who want to do amazing work, and because we perceive ourselves as professionals, we’re already busy filtering our own ideas and deciding they’re bad in advance.

That’s how we get stuck.

If, on the other hand, we would say to ourselves: “let’s do something crappy,” our lives would be that much easier. Anyone can do a shit job. Want a bad logo? Give me two minutes. Want a bad name for your brand? 20 seconds will suffice.

When we do crappy work, two great things happen:

  1. We already have something to build on. Worst case scenario – we can’t find anything good – at least we can bring something bad to the table, which is a thousand times better than bringing nothing.
  2. Once we pencil down the idea, we can start analyzing why it’s no good. As soon as we explain to ourselves and even make notes of why the current idea is bad, we can pick one problem at a time and try and solve it. That, in turn, will bring up a slightly less awful idea, which we can then analyze too, and so on until we get a good one.

It’s only a stupid myth that all these geniuses we keep reading about came up with their brilliant ideas on their first try. The truth is they came up with them after a handful of crappy ideas – we just didn’t get to see those.

2. Why Testosterone Is The Drug Of The Future

The emerging popularity of testosterone has opened up whole new business models for entrepreneurial doctors. Chains of shops that provide the hormone have exploded all over the United States, especially across the South. How many millions more men might be willing to try testosterone if it was easy to acquire, and a clinic happened to implant itself in an adjacent office building or a local strip mall, next to an abandoned video store and the Starbucks?

We don’t need to look ahead at human genetic engineering, brain implants, or crazy designer drugs to see the real future of our relationship with our bodies. The rise of testosterone use isn’t a drill for future body hacking—it is body hacking playing out right now across the American heartland, with a substance that was first synthesized in 1935. And in the coming years, the battles over T’s use are going to be repeated for future drugs that give people—anyone with money, at least—the power to transform the body beyond its innate abilities and configurations.

The crux of the medical ethics issue is this: are people taking testosterone to cure a disease, or are they taking it to transcend the limitations normally imposed on an aging human body?

These are not merely abstract, philosophical questions. What’s at stake is not only the ethical future of the medical community, but the boundaries of a human life.

3. How Schools Are Dealing With Anti-Vaccine Parents
What’s interesting to me is that a lack of comprehension about basic science has become passable as legitimate skepticism. Just because you don’t understand how something works does not exempt you or your loved ones from its consequences.

By revising its admissions policy and refusing to accept new students whose parents opt them out for personal beliefs, The Children’s House illustrates how schools are becoming ground zero for the anti-vaccine dispute. It also serves as an example of how educators—not state legislators or health officials—may be the ones who ultimately resolve the public controversy over immunization requirements.

“When enough people are vaccinated, viruses have trouble moving from host to host and cease to spread, sparing both the unvaccinated and those in whom the vaccination has not produced immunity.”

Vaccines only work if enough people in a community are vaccinated—what Vollbrecht referred to as herd immunity. As Biss writes in her book, vaccines are a kind of immunity banking, something an individual may need at a future point in their life: “When enough people are vaccinated, viruses have trouble moving from host to host and cease to spread, sparing both the unvaccinated and those in whom the vaccination has not produced immunity.” Researchers have found that, for vaccines to work, 92 percent or more of a population must be immunized against the disease. For highly contagious viruses, it takes 95 percent to protect the entire community.

By either measure, both Grand Traverse County and The Children’s House appeared to have dangerously high exemption rates. At the school in particular, the risk of losing herd immunity was disconcerting because it enrolls babies as young as 3 months old—infants who still aren’t fully vaccinated and rely on the rest of the school to shield them from outbreaks that can be life threatening for young children. In fact, earlier this week, the Los Angeles Times reported that a months-old baby who was too young for vaccinations contracted measles at daycare, forcing the subsequent quarantine of 14 infants enrolled at the same center, which is located on Santa Monica High School’s campus.

4. Facebook again, Trying to make the News Feed less useless.

The problem for Facebook is that user metrics have become a feedback loop for useless diversions. Though Facebook has gotten very good at the gold standard of stories — delivering important news about marriage, childbirth and exotic vacations of close friends — people’s news feeds (well, mine) have been overpopulated with listicles (50 Most Bizarre Prom Pictures!), animal videos (I Put A Go-Pro On My Dog And Left the House!), and political red-or-blue meat (Sarah Palin, Sarah Palin, Sarah Palin).

You could call this the Dozen Doughnuts problem. Many people conscious of their weight know it’s not a good idea to eat a doughnut every day, and if given a choice would not prefer that someone come into the workplace every morning with twelve Krispy Kremes. But if a misguidedly generous worker did just that, the temptation to pluck one of those jelly-filled delights might overrule discretion. It’s not that you want the doughnut—you aren’t clamoring for one, and you won’t miss that sugar bomb if it’s not in front of your face. But once that delicacy is in front of you…oh, what the hell!

For lots of us, the Facebook News Feed is a never ending delivery of info-doughnuts — empty calories of celebrity misdeeds, snuggling animals of different species, and quizzes that guess where you’re from (what, you don’t know? But we take the tests!). And when we do click on them, we send a strong signal to Facebook’s algorithms that we want to see those things. We clicked, didn’t we? And, as Facebook’s engineers and managers constantly explain, the company is nonjudgmental about what’s in anyone’s News Feed — as long as it makes the user happy.

“By denying scientific principals, one may maintain any paradox” – Galileo Galilei

I hope that you’ll read these articles if they catch your eye and that you’ll learn as much as I did. Please email me questions, feedback or raise issues for discussion. Better yet, if you know of something on a related topic, or of interest, please pass it along. And as always, if one of these links comes to mean something to you, recommend it to someone else.

 

 

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For Your Consideration : Weaponizing Facebook, Unnoticed Lives, Networks and [power] Laws, and Experimenting on Gamers

1. British army creates team of Facebook warriors | The Guardian

The British army is creating a special force of Facebook warriors, skilled in psychological operations and use of social media to engage in unconventional warfare in the information age.

The 77th Brigade, to be based in Hermitage, near Newbury, in Berkshire, will be about 1,500-strong and formed of units drawn from across the army. It will formally come into being in April.

The brigade will be responsible for what is described as non-lethal warfare. Both the Israeli and US army already engage heavily in psychological operations.

Against a background of 24-hour news, smartphones and social media, such as Facebook and Twitter, the force will attempt to control the narrative.

The 77th will include regulars and reservists and recruitment will begin in the spring. Soldiers with journalism skills and familiarity with social media are among those being sought.

An army spokesman said: “77th Brigade is being created to draw together a host of existing and developing capabilities essential to meet the challenges of modern conflict and warfare. It recognises that the actions of others in a modern battlefield can be affected in ways that are not necessarily violent.”

2. Everyone Has A Story | Published at 46: ‘I’d blown the one dream I’d always had – of being a writer’ | The Guardian

This type of story collecting was the original idea behind the name “People In Passing” which became my blog name.

I was sleeping in my car, with just a dog for company, wondering what happened. I ended up driving a taxi. Giving lifts to the lovers, the lonely and the lager louts in late-night Liverpool. I’d fallen apart but working those long nights started putting me back together. In my mirror I saw thousands of different pairs of eyes staring back at me. And then one night, I realised that each of those pairs, every single one of them, had a story to tell.

All I had to do was ask. So I did. One night there was drunken vicar who said: “I don’t think I’ve ever believed in God, and the hours are a killer…” Another night it was the two pot dealers: “There’s no money in weed since everyone started dealing, and carrying the new stuff makes your tracksuit stink.”

“Me ma has to boil mine.”

“Makes them shrink, lad; costs us a fortune.”

There were the sad stories, like the lady who caught a taxi to the cashpoint at five to midnight on New Year’s Eve. Just so she wouldn’t be alone when the world linked arms and started singing “Auld Lang Syne”. We sat and watched some fireworks together, and I remember how surprised I was that her hands were so warm when she wished me “Happy New Year, son” before she went off to have a miserable one of her own.

There was the old man who asked me to wait while he visited his wife: “I’ll only be five minutes, I just want to check she is OK.” We were in the cemetery.

In the small hours there was a lot of time to think about the people I met. All these stories, all these people living unnoticed lives. A thousand tales sliding across my back seat, never to be told. So I started filling notebooks, pen portraits with poor grammar of the people who passed me by.

3. Network Science Is Changing Our Understanding Of The Law | MIT Technology Review

To study the nature of the resulting network, Koniaris and co have extracted all the documents from the European Community’s legal database dating back to 1951. This amounts to 250,000 documents embedded in a network of over a million edges.

The team studied each subsection of the network and found that all were small world networks in themselves. In practice, this indicates that nodes are most commonly linked to their neighbors creating clusters but that these are also linked on much larger scales. That’s how it becomes possible to move from one part of the network to another in a small number of steps. This also leads to a power law structure in which a few laws are highly influential.

Network theorists know that these kinds of networks have specific properties. One of them is that they are robust and still tend to function when nodes and edges are removed. That is important in a legal network because laws sometimes become invalidated or changed and an interesting question is whether the legal network will still function as a result.

Koniaris and co test this by removing nodes and edges from the network at random and see how well connected it remains. In general, they say the networks are highly resilient.

But there is also a caveat. In small world networks, a small number of nodes are highly connected and therefore hugely important. Removing these can cause significant problems. When nodes are removed at random, it is highly unlikely that any of these will be affected. But when they are, problems can ensue. Knowing which laws are highly connected is therefore important.

4. Inside the Largest Virtual Psychology Lab in the World | Backchannel – Medium

League of Legends is often called the world’s most popular video game—it draws enough online spectators during championship events to rival the millions who watch the World Series and NBA Finals. But it’s also a virtual lab capable of running experiments with thousands or even millions of human players, collecting data around the clock from time zones scattered across North America, Asia and Europe. Such a “big data” approach to studying human behavior could lead to new psychological insights that would be impossible to achieve in the confines of a university lab.

Riot takes great pains to point out how its experiments benefit the entire League of Legends community. The game company is likely reaping the rewards of this publicity campaign; experimentation in a similar vein by Facebook in 2014 showed that public opinion can quickly turn sour when people feel emotionally manipulated for corporate interests. Facebook’s failure to explain its motives up front allowed users to draw their own conclusions and imagine the worst.

Riot Games and Facebook are not alone in toying with user behavior. Many companies routinely do A/B testing to see how people respond to slightly different presentations of material on a Web site, tweaking text or images, for example, to get visitors to stick around longer or spend more money. Riot’s experiments are also in its self-interest—to keep players from quitting and to attract new customers who might otherwise be scared away by the toxic reputation of multiplayer online battle arena (MOBA) games, says Jamie Madigan, a psychologist who studies video games. “In terms of using big data, I doubt Riot is the only game company using player tracking and so forth,” Madigansays. “But I think they are unique in how they’re taking an experimental approach that is more scientific.”

Riot’s relative transparency about its aims puts it ahead of the pack, as most companies don’t publicize how they tinker with the online experiences of millions of customers. As a result, Riot’s experiments also offer a rare glimpse into the ways that companies nudge our behavior online, every minute of every day.

Riot is not alone in collecting data about human behavior on such a massive scale. Tech companies such as Amazon, Google and Facebook also commonly test thousands or millions of customers’ reactions to changes in the popular online services each company provides.

“If those processes could at least be opened to academic researchers — or at least to observation — research in human behavior would advance very rapidly and change the character of how research could be done,” says Brian Nosek, a social psychologist at the University of Virginia. “You could imagine with this sort of iterative process that science would just come out, boom, boom, boom.”

 

“The trouble with most of us is that we would rather be ruined by praise than saved by criticism.” - Norman Vincent Peale

I hope that you’ll read these articles if they catch your eye and that you’ll learn as much as I did. Please email me questions, feedback or raise issues for discussion. Better yet, if you know of something on a related topic, or of interest, please pass it along. And as always, if one of these links comes to mean something to you, recommend it to someone else.

 

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For Your Consideration : Existential Cheese, Patent Morass, Pre-K Loss of Play, and Grief

 

I once had the good fortune to interview Mixmaster Mike of the Beastie Boys. One of the questions I asked him (because I had 30min to come up with questions and had no idea what I was doing) was “What is your favorite kind of cheese?”

His response “Nacho Cheese.”

Wait. So, nacho cheese is just whatever we believe it is?

I went to Mike Siemienas, spokesman for General Mills (which owns Old El Paso) and these alleged “nacho cheese”-blasted taco shells. “I mean, the team MUST have some way to describe nacho cheese,” I implored. He said that Old El Paso looked at some combination of “light/dark, flavor strength, saltiness, moistness, color, amount, heat/spiciness, texture, crispness, crunchiness.” Ultimately, Siemienas said, “It really is based on what consumers are used to and what they believe nacho cheese flavor is.”

Wait. So, nacho cheese is just whatever we believe it is?  Are you kidding me? Besides bringing up deeper, noncheese-related existential issues, this left me wondering—do people expect nacho cheese to have any particular flavor? Or color? Or texture? Or is it just any cheese that happens to be on nacho chips?

The cheese industry itself didn’t have much to add to the debate. “There really is not a Nacho Cheese per se,” says Sara Hill, manager of cheese education and training at the Wisconsin Milk Marketing Board. “There might be some jarred cheese blends on the market that say ‘nacho cheese,’ but again, these are blends that are meant to heat up and dip chips into.”

2. Our System Is So Broken, Almost No Patented Discoveries Ever Get Used | WIRED

Even the most dramatic estimates of the social cost of abusive patent litigation range in the low tens of billions of dollars. But according to a new study by the distinguished economists Robert Litan of the Brookings Institution and Hal Singer of the Progressive Policy Institute—a study I helped to fund—liberating patent licensing from its litigation-focused costs and risks would enable tens of thousands of currently-dormant inventions to be commercialized and conservatively add up to $200 billion a year in increased output to the U.S. economy. That’s at least ten times bigger than the litigation problem, and directly impacts job creation.

Here’s the challenge in a nutshell: innovation drives the economy, but much of the new technical knowledge required for such innovation is contained only in patents. The U.S. patent database is the world’s largest encyclopedia of technology improvements and technology experts in the world. Some of that database is directly relevant to the new products and services that any individual company is working on improving or creating. But the database is too hard to access.

Accessing the knowledge and expertise contained in the patent data-base is not a problem for large Fortune 500 companies. Giant companies have long recognized the value of the patent database and spend millions, and in some instances billions, on dedicated teams and expensive tools to mine the patent database for competitive advantage and effective legal risk management. But for the vast majority of smaller and mid-sized businesses that are responsible for the bulk of U.S. job creation, patents represent not a treasure trove of new technical knowledge but a growing multi-trillion-dollar database filled with infringement risk.

3. Pushing kids to read at the expense of play | Washington Post

I told myself that if I shouldered the push — the benchmarks, the testing, the reporting, the retesting — and set the tone of the room so the children felt a sense of playfulness while they worked hard, then everything was fine, right? I incorporated playdough in the literacy block and little cars in math. I picked funny books so we’d have the chance to laugh, and I gave the kids a lot of high-fives. I taught them to take deep breaths to counteract their decreasing serotonin levels brought on by hours in our lovely but intensely scripted classroom. I took a lot of deep breaths myself, to keep the guilt under control.

Ideally, the children would choose their own questions to investigate. But for most of the day, I chose for them from the required curriculum, then tried to sell it as play. What they heard was song, rhyme and encouraging words, but the sound behind that was something like the insistent chugging of a troop train.

And these kids were relatively lucky as far as mandates. In Virginia, the state kindergarten reading standards are overambitious, to be sure, but they don’t go quite so far as Common Core, which requires 5-year-olds to “read emergent-reader texts with purpose and understanding.” While there are early-childhood programs that have eliminated all play of any kind, I taught in a program that guarded the hour of play on the state-approved schedule and allowed a half-hour of recess. Out on the playground, I could see Josue’s shoulders relax and his eye contact resume.

No wonder early-childhood educators so often burn out. It’s not from working with energetic little kids. It’s that internal lurch between feeling like American education heroes and feeling that we’ve met the enemy, and it is us. Often both before lunch.

4. Hilary Mantel on CS Lewis’s A Grief Observed | Books | The Guardian​

“No one ever told me that grief felt so like fear.” With his first line, CS Lewis’s A Grief Observed reacquaints his reader with the physiology of mourning; he brings into each mouth the common taste of private and personal loss. “I know something of this,” you think. Even if you have not experienced a “front line” bereavement, such as the loss of partner, parent or child, you have certainly lost something you value: a marriage or a job, an internal organ or some aspect of mind or body that defines who you are.

Perhaps you have just lost yourself on your way through life, lost your chances or your reputation or your integrity, or chosen to lose bad memories by pushing them into a personal and portable tomb. Perhaps you have merely wasted time, and seethe with frustration because you can’t recall it. The pattern of all losses mirrors the pattern of the gravest losses. Disbelief is followed by numbness, numbness by distraction, despair, exhaustion. Your former life still seems to exist, but you can’t get back to it; there is a glimpse in dreams of those peacock lawns and fountains, but you’re fenced out, and each morning you wake up to the loss over again.

Grief is like fear in the way it gnaws the gut. Your mind is on a short tether, turning round and round. You fear to focus on your grief but cannot concentrate on anything else. You look with incredulity at those going about their ordinary lives. There is a gulf between you and them, as if you had been stranded on an island for lepers; indeed, Lewis wonders whether a grieving person should be put in isolation like a leper, to avoid the awkwardness of encounters with the unbereaved, who don’t know what to say and,
though they feel goodwill, exhibit something like shame.

 

“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road”- Stewart Brand

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For Your Consideration: Innovation Decadence, The Jennifer Epidemic, Zero-Rating, and Grumbling

1. Does Innovation Arc Toward Decadence?

The original inspiration for such grousing – about progress, not about hippies – came from Robert J. Gordon, a Northwestern University economist whose 2000 paper “Does the ‘New Economy’ Measure Up to the Great Inventions of the Past?” included a damning comparison of the flood of inventions that occurred a century ago with the seeming trickle that we see today. Consider the new products invented in just the ten years between 1876 and 1886: internal combustion engine, electric lightbulb, electric transformer, steam turbine, electric railroad, automobile, telephone, movie camera, phonograph, linotype, roll film (for cameras), dictaphone, cash register, vaccines, reinforced concrete, flush toilets. The typewriter had arrived a few years earlier and the punch-card tabulator would appear a few years later. And then, in short order, came airplanes, radio, air conditioning, the vacuum tube, jet aircraft, television, refrigerators and a raft of other home appliances, as well as revolutionary advances in manufacturing processes. (And let’s not forget The Bomb.) The conditions of life changed utterly between 1890 and 1950, observed Gordon. Between 1950 and today? Not so much.

So why is innovation less impressive today? Maybe Thiel is right, and it’s the fault of hippies, liberals, and other degenerates. Or maybe it’s crappy education. Or a lack of corporate investment in research. Or short-sighted venture capitalists. Or overaggressive lawyers. Or imagination-challenged entrepreneurs. Or maybe it’s a catastrophic loss of mojo. But none of these explanations makes much sense. The aperture of science grows ever wider, after all, even as the commercial and reputational rewards for innovation grow ever larger and the ability to share ideas grows ever stronger. Any barrier to innovation should be swept away by such forces.

Let me float an alternative explanation: There has been no decline in innovation; there has just been a shift in its focus. We’re as creative as ever, but we’ve funneled our creativity into areas that produce smaller-scale, less far-reaching, less visible breakthroughs. And we’ve done that for entirely rational reasons. We’re getting precisely the kind of innovation that we desire – and that we deserve.

 

2. The Jennifer epidemic: How the spiking popularity of different baby names cycle like genetic drift

“There weren’t therapy sessions, per se. But there were websites that still exist where Jennifers would sort of bond over wishing their names weren’t Jennifer. It was semi-serious,” Ms. Rosenkrantz says.

Parents fight, worry, buy books and devote hours of their time to picking the perfect name. Often, these names have an almost mystical quality about them; the newly impregnated will choose monikers that trace family tradition, or that have deeper symbolism that reflects their own ambitions for their offspring. Socioeconomic status, religion, your parent’s ideology can be divined from the name they gave you.

But nothing puts this kind of magical thinking to shame more than examining one’s name under the cold, hard light of a line graph that shows 765 Jennifers were born in B.C. alone in 1984. Or of knowing that you were one of 859,112 Jennifers born in the U.S. during the peak Jennifer era.

Nothing else highlights how beholden we are to the rule of mathematics, cultural influences, fashion and fads.

“My older son’s name is Tristan. He’s 7, and we thought we were making a very unique choice,” says Matt Hahn, a professor of biology and informatics at Indiana University. He wrote a paper examining how baby names come in and out of fashion, so he has no excuses for this: “We later found out that the median age of the name Tristan is 8.”

Prof. Hahn, along with an archeology professor, tracked the frequency of baby names across generations and came up with a fascinating insight: baby names tended to cycle in and out of popularity with a mathematical frequency that was virtually identical to the rates at which researchers can track genetic drift.

In case you were thinking this may just be Canada, they probably got it from the US. Here are the most popular girls names for every State since 1960.

3. “Zero rating” poses a conundrum for net neutrality advocates around the world

“The zero rating question, here in the USA, is not central” to the net neutrality debate, “but it’s a huge issue elsewhere,” said the Open Technology Institute’s Kehl. “The question of whether or how it fits into network neutrality is one people will struggle with, weighing affordable access through low cost, low bandwidth services, versus whether that prioritization is the unfair, walled garden scenario we’re trying to avoid.”

This faceoff between human rights and network neutrality principles is emerging in dozens of countries, where limited access to some services through free data is balanced against complete access for only those that can afford to pay.

Advocates on both sides of the issues are squaring off, with no clear resolution ahead. Susan Crawford, a law professor, author, and former White House advisor on telecommunications policy, argued in Backchannel in January 2015 that zero rating is “absolutely inappropriate,” and that to allow it presents a human rights issue.

Skorup, however, says that it’s not an exaggeration to say that zero-rated apps can be lifesaving in poorer nations.

What this likely is leading much of humanity towards is the further emergence of haves and have-nots, where inequality is entrenched in differential access to services based upon data. To put it another way, instead of a purely digital divide, there will be a data divide.

In the absence of subsidized data that provides equal access to the entirety of the internet, what seems likely to emerge around the globe is not network neutrality, but network inequality.

4. A Few Notes On Grumbling
I love it when someone spends some time to think about automatic behaviors or social interactions. Here are 3 of 15 insights.

4. The atmosphere of grumbling isn’t necessarily a negative one. Grumbling can be fun. Standup is often grumbly and, like comedians, grumblers demonstrate, through their grumbling, their own intelligence and wit. It’s through drollery and discernment that the Grumbletonian differentiates herself from those tiresomely unimaginative people with “negative attitudes.” Being #grumblecore doesn’t just mean grumbling all the time but grumbling in an entertaining way.

5. Grumbling also forges bonds. In part, that’s because grumbling with someone is risky. When you grumble, you put on a critical performance. That means your grumbling has to be interesting. If it’s not, then it’s just grousing, whining, bellyaching, bitching, moaning, kvetching, or carping—and even people who enjoy grumblers won’t tolerate bellyachers. (The worst offense is wildly off-base grumbling: it reveals you as misinformed, or worse.) On the upside, when you grumble well, you present yourself as someone who has risen above her context, and who looks down upon it with judicious-yet-underappreciated insight.

6. Needless to say, it’s a two-way street. If you’re on the receiving end of a good grumbling, you must immediately respond with interesting grumbles of your own, lest you appear undiscerning and complacent about the circumstances the grumbler has just impugned. Normally, we think of friendships as the fruits of shared interests. But how many friendships are actually grumeblepacts, built upon the solid foundation of mutual grumble-respect?

“It behooves every man to remember that the work of the critic is of altogether secondary importance, and that, in the end, progress is accomplished by the man who does things.” -Theodore Roosevelt

 

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